Sport, our playground for over 10 years

We support more than 1,700 retailers across the country with a portfolio of strong brands, reliable logistics, and a team that deeply understands the world of sports and outdoor retail.
What we do

We distribute high-performance sports brands with rigor and passion.

We are committed to developing and distributing high-quality brands and products, while providing exceptional service to our partners. Our mission is based on three pillars: quality, service, and collaboration. We therefore offer personalized support at every stage—from logistics to product development—to ensure impeccable service. Finally, we firmly believe that success depends on strong, lasting relationships, which is why we invest in long-term, mutually beneficial partnerships.

We carefully select reputable and innovative brands and work directly with manufacturers to create solutions tailored to the Canadian market.

Contact us
Relationship with retailers
Provide personalized marketing support to promote the influence of our brands at points of sale.
In-store activations
Organize training, produce promotional materials and offer sales and promotion initiatives to improve the customer experience.
Events
Going into the field, meeting users to discuss, gather their impressions, and test our products in real-life conditions. This proximity allows us to offer solutions that truly meet the expectations of athletes.
Since 2003
E-Commerce
Ensure the visibility of our brands, product availability and coordinate the operations of online stores as well as major marketplaces.
Digital Marketing
Develop and manage paid advertising campaigns to maximize product visibility and generate conversion.
Ambassador Programs
Collaborate with athletes and creators who embody our brand values and inspire the community.

A complete, turnkey offer.

Our business partners

The biggest names in sport trust us

Every day, we collaborate with the country's leading retailers to provide them with top brands and better meet the needs of their customers. This trust defines lasting partnerships in the Canadian market.

Meet our management team

Behind every division of A1 Imports is a passionate and committed team. Directors, managers, representatives, and support specialists work hand in hand to support our partners and customers. Present on the ground and attentive to their needs, they build lasting relationships based on trust, efficiency, and collaboration.

Alain Sisler

Senior VP Business Operations * Partner

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Elisabeth Bettez

Marketing Director

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Vincent Gauthier

Sales Director

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Tarik Brakchi

Director of Brand and Product Development

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Quentin Janninelle

E-Commerce Director

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